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The competition between prediction markets and sportsbooks is intense and there is some evidence that the former is encroaching on the latter’s customer base.

A survey by Fullstory, a behavioral data analytics company, says that amid the evolution of yes/no exchanges, 60% of bettors said prediction markets are altering how they use sportsbooks with 35% admitting that they’ve reduced usage of traditional sports wagering platforms as access to sports event contracts increased.

“Consumers are being presented with more options for how they can participate in online gaming, creating a more competitive landscape where a seamless digital experience is increasingly becoming part of the value proposition,” said Jason Wolf, president of Fullstory, in a statement. “The brands that understand how consumers are navigating, comparing, and engaging with their platforms in real-time can identify where friction is getting in the way of trust and retention.”

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“Our investment is going into regulated markets, and yes over time we will likely consider pulling out of certain markets. I think Playtech has done a very good job, [regulated revenues] are more than 85%.”

Meanwhile its B2C revenue, which took a significant hit last year as it offloaded the majority of its B2C operations, including Snaitech and Happy Bet, declined 22% to €32 million.

This segment is predominantly made up of Sun Bingo in the UK, a white label brand which Playtech said it was reviewing in March, due to the impact of the UK Remote Gaming Duty hike earlier this year.

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A fourth Halloween variant in one series also signals how far Pragmatic Play is willing to push iteration on a recognizable mechanical family. Familiarity is the point. Each seasonal skin trades on established player recognition rather than introducing a new core experience.

Whether players see genuine value or diminishing returns from a fourth spooky variant is a fair question. The commercial logic, though, is clear. Big Bass Splash Halloween 1000 is less a new chapter than an on-schedule seasonal refresh of a franchise Pragmatic Play has every incentive to keep in circulation.

The post Pragmatic Play Rolls Out Big Bass Splash Halloween 1000 With 10,000x Max Win Ahead of Spooky Season appeared first on Vegas Slots Online News.